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According to Ryan Sproule, the founder of Black Box Wines, over half the wine drunk in Australia comes from a box. A quick Google search indicates that Scandinavians and Brits are approaching that percentage; the French are gradually being won over; and just last week the Italian minister of agriculture announced that certain of Italy's DOC (but not DOGC) wines may now be packaged in a box. That is, the highest quality wines must be bottled (because they require aging, and aging requires bottles), but good wines--two steps above ordinary table wine--can now be boxed.
Why drink boxed wines? Price, for one thing. Delicato, an award-winning California winery, offers its cabernet sauvignon in the standard 0.75 liter bottle for $5.99 at Sam's Wine. In the 3-liter box, the identical wine costs $15.99, or just $4.00 per bottle equivalent.
Long-lasting quality is another advantage of boxed wine. Use the Vacu Vin
Another excellent reason to choose box over bottle, as Colman points out, is environmental:
Switching to wine in a box for the 97 percent of wines that are made to be consumed within a year would reduce greenhouse gas emissions by about two million tons, or the equivalent of retiring 400,000 cars.Check today's post in Colman's blog for a few suggested labels--although I guess boxes don't have labels, do they. Brands, then?
[A word about statistics: you'll find websites saying that half of the wine drunk in Northern Europe is poured out of a box, and you'll find other websites giving much lower percentages. My interpretation: half of the volume drunk comes from a box. But because boxed wine costs less than bottled wine, and because higher-end wines must be bottled (boxed wines can't be aged), the percentage of money spent on boxed wine is still way under 50.]
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