This year, though, Amazon has vastly improved its wish list. Now I can ask for anything I want from any online supplier. It doesn't even have to be a merchant: it can be a food bank, a cultural or educational organization, a humane society, a church--any organization that has a web site and is willing to accept money. All I have to do is put an "Add to Wish List" button on my Favorites or Bookmarks toolbar. It's extremely easy to do: click here to get started.
And 2009 is a good year, I think, to bypass the pearl earrings and go straight for the better gifts: gifts that will help people whose income went down more than ours did, or who lost their jobs or their homes, or who have unmanageable medical expenses, or who aren't sure they'll be able to afford Christmas dinner. According to a November 27 AP story,
food banks across the country report about a 30 percent increase in demand on average, but some have seen as much as a 150 percent jump in demand from 2008 through the middle of this year.... The U.S. Department of Agriculture said earlier this month that 49 million people, or 14.6 percent of U.S. households, struggle to put food on the table, the most since the agency began tracking food security levels in 1995.Contributions can't keep pace. David R. Francis writes in the November 30 Christian Science Monitor:
Donations to the nation’s largest nonprofits, including prominent universities, hospitals, and foundations, are expected to fall 9 percent this year, according to a survey by The Chronicle of Philanthropy last month. That’s the steepest drop the publication has reported in 17 years of surveying the 400 largest charities in the United States.What to do?
1. Set up your Amazon wish list and add-to button.
2. Go to your favorite charity's web site. (If you don't have a favorite charity, or if you'd like to be sure that the charities you support are using your money wisely, go to Charity Navigator. There you can sort charities by name, location, purpose, budget, and rating. You can look at Top Ten lists and articles on how to give wisely; you can read users' comments on various charities; and you can learn how much each charity's CEO earns. You can even make a donation directly from the site.)
3. Navigate to the web page that describes the program you want to support, or that tells how to donate.
4. Click on your Add to Wish List button and follow instructions.
I've added a couple of charities to my wish list. One is the People's Resource Center in Wheaton, IL, a four-star charity according to Charity Navigator. I linked to their art studio program and added an explanatory note in case people reading my list thought I was asking for an art studio for Christmas. Here's more or less how this item in my list looks on Amazon:
I'm just saying that a little less for me and a little more for others, multiplied by however many people also put charities on their wish lists this year, could add up to a merrier Christmas for everyone.